Lead (App Growth)

• ·        Support execution of growth initiative for Bill Payment to increase user acquisition and transaction volume within the app.
• ·        Analyze user data and market trends to identify opportunities for personalization and upselling, enhancing customer lifetime value.
• ·        Support promotional campaigns and partnerships to boost engagement metrics like monthly active users (MAU) and gross transaction value (GTV).
• ·        Prioritize feature requests and requirements for Bill payment in collaboration with Product team, ensuring timely implementation that supports commercial targets.
• ·        Monitor key performance indicators (KPIs) such as conversion rates and average revenue per user, optimizing profitable growth.
• ·        Coordinate cross-functional teams including marketing, sales, and analytics to execute app-specific initiatives, driving seamless integration and synergies.
• ·        Conduct A/B testing and experiments on app elements like UI flows and pricing models to improve retention and reduce churn.
• ·        Liaise closely with the Business Development team to identify, negotiate, and onboard support partnerships and new service offerings within the app, contributing to ecosystem expansion and revenue diversification.
• ·        Ensure compliance with regulatory standards and app policies while innovating to maintain a competitive edge in the fintech space.

What will you need?

·       Educational Background: Bachelor degree in business administration or relative.

·       Experience:

o   5-7 years of progressive experience in the same field.

o   2-3 years of experience at the managerial level.

·       Technical Proficiency:

o   Stakeholder Coordination

o   Communication Skills

o   Team Collaboration.

o   Relationship Management

o   Customer Focus

o   Digital & Growth Analytics
Experience using analytics tools (e.g., Amplitude, Firebase, Mixpanel, Google Analytics) to track key metrics such as MAU, retention, and conversion, and support performance analysis.

o    A/B Testing & Experimentation
Hands-on experience supporting A/B testing and running experiments to improve app features, user flows, and campaign performance.

o   Data Analysis & Reporting
Ability to analyze data and prepare reports using tools like Excel, SQL, Tableau, or Looker to support decision-making and performance tracking.

o   Digital Marketing & Campaign Support
Knowledge of digital marketing channels including push notifications, in-app messaging, and CRM tools (e.g., Braze, CleverTap) to support user engagement and retention activities.

o   Product & Tech Collaboration
Understanding of agile workflows, user journeys, and app features, with the ability to work closely with Product and Engineering teams to support implementation.

o   Fintech & Compliance Awareness

o   To ensure activities align with policies and regulations.