Marketing Section Head

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Raya Holding for Financial Investments is hiring a Marketing Section Head

What will you do?

• Establish Raya’s corporate brand and positioning; identify target audiences, and develop marketing plans across different channels and segments
• Lead the execution of corporate marketing campaigns from start to finish
• Analyze Raya’s corporate insights, market analysis, and the net promoter score per Lines of Business (LOB).
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development, complete with formal proposals and recommendations on tactics.
• Develop and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Enhance media relations strategies, seeking high-level placements in print, broadcast, and online media to increase company visibility.
• Pitch new ideas to amplify content and social concepts to propel Raya’s brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Responsible for all corporate digital and marketing materials; including but not limited to; website, annual reports…

What will you need?

• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Optimizing content for search engines
• Evaluating and editing websites and social media profiles
• 8 – 10 Years of Experience
• University graduate from any discipline

What is unique about Raya?

• Are you an eager learner? Raya believes in its employees, so we aim to continuously provide learning & development plans for all of our employees to ensure their personal and career development.
• Are you looking for career progression? Raya is an entity where you can grow whether horizontally or vertically as we offer internal transfer opportunities.
• Are you looking for a rewarding environment? Raya's top achievers are awarded annually with an international 5 days trip.
• Are you looking for an opportunity to give back to the community? Raya encourages their employees to give back to the community through different ongoing CSR programs and initiatives.
• Are you a foodie? Exclusive discounts for Raya employees at Raya’s Restaurants (Ovio, Jones The Grocer, The Lebanese Bakery, and Loris)