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Job Description
- · Conduct market research to understand consumer behavior and trends
- · Analyze competitor activities and market conditions to inform strategy
- · Develop and execute trade promotion strategies to drive sales growth
- · Collaborate with sales teams to plan and implement promotional campaigns
- · Align marketing and sales strategies to optimize performance
- · Coordinate with cross-functional teams (Sales Excellence, Sales, Finance & Marketing) to ensure smooth execution of programs
- · Monitor and assess the effectiveness of trade marketing initiatives to optimize sales performance and improve future strategies
- · Provide regular reports on sales performance and promotional outcomes to inform decision-making and drive continuous improvement
- · Design and implement merchandising strategies to enhance product visibility and ensure optimal product placement in retail spaces
- · Manage trade marketing budgets, track expenses, and prepare financial reports to ensure cost-effectiveness and align with overall business goals
Skills Description
What will you need?
· Educational Background: Bachelor's degree in Business Administration or a related field is typically required.
· Experience: 2-5 years in trade marketing, or sales roles, preferably in a related industry (Telecom, FMCG, retail or Fintech).
· Technical Proficiency:
o Ownership
o Functional Skills
o Idea’s presentation and Taking initiative
o Continuous Learning
o Customer Centricity
o Strong analytical skills to assess market data and sales performance metrics
o Excellent in communication skills for effective collaboration and presentations
o Proficient in negotiating deals and managing retailer relationships
o Experienced in managing multiple projects and campaigns simultaneously
Job Details
Job Title
Specialist (Trade Marketing)
Job Country
Egypt
Job Role
Sales
Preferred Candidate
Career Level
Mid Career
Raya Holding for Financial Investments
Raya Holding for Financial Investments, a leading investment conglomerate, was established in 1999 in Egypt with a vision to be a market leader and to grow into a solid financial conglomerate with multifaceted operations.
Headquartered in Cairo, Egypt, Raya Holding is managing a diversified investment portfolio of 13 lines of business in the various industries of e-payment, information technology, contact center, smart buildings, consumer electronics, food and beverage, land transport, PET remanufacturing and FMCG. Raya Holding is listed in the Egyptian Exchange (EGX) since 2005, while the company empowers more than 12,000 proficient employees, accommodating to a wide international customer base from offices based in Egypt, Saudi Arabia, UAE, Qatar, Poland, Nigeria and Tanzania.
Raya's Lines of Business include: Aman for e-payments, Aman for Financial Services, Ostool, Raya Customer Experience, Raya Foods, Raya Information Technology, Raya Food Trading, Raya Restaurants, Raya Smart Buildings, Raya Trade, Raya Auto and Haier - Raya Electric.